As a consumer behavior scientist turned growth strategist and investor, I'm deeply committed to supporting startups and initiatives that leverage technology to address critical challenges in mental health while deepening our connection to the human experience and strengthening our bond with humanity. My professional journey has revolved around bridging the gap for international startups on their journey into the US market; connecting the dots between a deep understanding of consumer behavior and market dynamics, and crafting effective go-to-market strategies, facilitating business development, and securing fundraising.

My extensive experience includes serving as the founding director of YU Innovation Lab, where I pioneered a borderless NYC-based ecosystem. Through an academy-as-platform value model, as a conduit for over 70 Israeli-based and local startups exploring the North American market. During my tenure, I led the lab's strategy, mentored early-stage startups across various verticals, and cultivated strategic partnerships with key players in both the Israeli and US tech eco systems.

Specialties: Seed Investment, Go to Market strategies, Mental Health Tech, Marketing and Consumer Behavior, Business Development, Behavioral Science, Entrepreneurship and Eco System Building, Program and Project Development, Strategic Planning & Execution, Industry Relations, Public Speaking, Curriculum Development